Affiliate Marketing can be a great way to build wealth and capitalize on the traffic you are pushing to your site from PPC and SEO efforts. Basically you are letting Google put ads on your site via AdSense, and every time someone clicks on one of those ads, you get a commission. It isnt much, can be pennies at a time, or sometimes dollars at a time (depending on the cost of click youre sending to Google). But bottom line – as long as it costs you less to acquire those clicks than the commission youre receiving, it will make you money.

With Google AdSense promotions, its all about paying less than what the clicks youre delivering is paying you. There are ways to find long-tail search terms, pay at a low cost-per-click, to get traffic to your site. Say you are promoting a high-dollar click on your website like DUI Attorney. That click on Google costs around $30+ per click, so the commission you will earn from AdSense will be much higher than a click that would cost $3 per click.

So lets say you find some inexpensive long-tail keyword search terms like DUI Attorney Pasadena, CA. And since youll bid for a lower position (say at .25 per click), you hope to get the lower-cost clicks to get people to your site.

From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) & attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky & can be very costly if it doesnt work out and will cost you $$ if 4 out of 5 people dont convert. Many people have tried buying clicks at a low cost, then essentially reselling on their own site, but have had little success. The point here is it will take you a lot of time, trial & error, and money to get the right recipe to profit from this.

If you are going to put that much time into this effort, why not focus it on SEO for those same long-tail keywords? If you optimize your page right, you can still do the same work for less competitive words, and come up organically. Then it doesnt matter as much what your CTR is, and will cost you a lot less $$. The only thing you are spending is your time. Once that initial time investment is over, then it cannot cost you any money out of your pocket ” Whether it works or not!

Anthony Flores of www.attorneymarketingnow.com is an expert in Attorney Marketing and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.

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